Does Your Dating Profile Suffer From This Mistake

When building a profile, I’ve seen many SBs fall into the trap of ‘just responding.’ In fact, years ago I did it myself.

Imagine there was a job listing for the role of "Sugar Baby," with preferred criteria and a job description, like you'd find on a career-building website. Now, imagine you’re responding to the job posting (and you really need the role, so you’re telling them exactly what you think they want to hear). Unfortunately, that’s how many profiles read – because that’s how many Babies approach the “task” of creating their profile: Like they're applying for a job.
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Think of yourself, instead, as someone who has something everyone in the world wants, like the next iPhone. How do you sell it best? By creating a brand and marketing that brand, of course.

There are scores of sugar babies, but only one who has your unique combination of life experiences and interests – and if he doesn’t "act now," somebody else might beat him to the punch.

So how do you convey that via two short paragraphs explaining who you are and what you’re looking for? The first thing you have to think about is you.

Who are you? What are your hobbies? Simply put, what’s your personality like? These form the cornerstones of your brand. Once you’ve identified these things, you can start to build on your brand language.

Let’s say you’re educated, love tennis, wine, and art and you’re a bit of an introvert. You might decide your brand is “modern sophisticate," then.  Well, how does a sophisticated, modern woman write? What does she talk about when she's asked to describe herself succinctly?

(Make no mistake - your profile should be succinct: a maximum of four paragraphs total. There’s nothing less appealing to a businessman after a long day at work than staring down a wall of text.)

The wine lover above could write, “I like dogs and art” or, she could write “I’m happiest curled up in cashmere on a cold winter’s night, with a glass of pinot in hand and my Boston Terrier asleep nearby, sharing a conversation about classic film or contemporary Japanese art – what makes you happiest?”  Which of these paints the more vivid picture?

The key is to answer the underlying question (your Bio shouldn’t say what you’re looking for in an arrangement, but your Wants can... and should) in a way that gives the reader an “in” – it should feel like the start of a conversation, which he feels compelled to continue.

Your brand extends to your pictures. How does "your sugary persona" dress? What sort of activities does she do?  Is she more likely to have a photo of herself on a yacht, or in a club?

The point isn’t to create a depthless persona you think might attract the most men.  Be authentically "you." Refine your communication in order to best market yourself in a few short (but honest) words.  In short, give him the highlights just to generate interest, and he'll fill in the blanks as he gets to know you further. 

All the best,
Stella xo